Author Archives: Tiana Bunnell-Mumford

When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. “Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched […]

The Ultimate Guide to Account-Based Marketing (ABM)

Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts. Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts. No wasted time trying to market to unqualified leads who aren’t the right fit for […]

How I Write SMART Goals and Make Them a Reality [+ Free SMART Goal Templates]

When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks. When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks. Despite working tirelessly to achieve my goals of booking clients and […]

Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]

Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service. Recently, I noticed that every time I Google a product or service I want to buy — […]

Understanding the Impact of Google Consent Mode For Your Business in 2024

In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose […]

How Video Consumption Is Changing in 2024 [New Research]

Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever. Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever. If consumer connection and engagement are your goals, you must stay on top […]

I Tried 5 AI Logo Generators. Here’s My Favorite

Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don’t have to. In this series, I document my experience and let you know if a tool or strategy is worth your time. Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you […]

The Best AI Search Engines to Try in 2024

Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.” Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make […]

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