Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential. If, after reading my posts and doing your own research, you still need to figure out if it’s worth investing in, perhaps a quick pros and cons list will help you come to a decision. Over […]
Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over the course of a year — especially if you don’t have a marketing plan, email schedule, or social media marketing plan template. Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing […]
Graza. Fishwife. Brightland. Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make you feel like walking inside an Instagram feed. Gander helped build the Graza brand from scratch, an olive oil that […]
Advancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process. Advancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process. With AI handling many manual tasks, marketers need to understand AI-generated marketing content and its benefits to choose the […]
Have you ever been on a time crunch to create social media content? Most of us have, especially when trying to hop on a trend before it passes. It’s a stressful position — but a social media calendar template can help.Have you ever been on a time crunch to create social media content? Most of […]
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British software company. My job […]
Wondering how to use Medium and how to make money on Medium? You’ve landed at the right place. Wondering how to use Medium and how to make money on Medium? You’ve landed at the right place. I started writing on Medium in 2016 when blogging was my hobby. A few months later, I realized the […]
In 2022, I did the impossible — I had an Instagram Reel go viral. So far, it’s generated over 5.5 million views, 173K shares, 99.5k likes, and 14.6 bookmarks, but the number of new followers? Minimal.In 2022, I did the impossible — I had an Instagram Reel go viral. So far, it’s generated over 5.5 […]
Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts. Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts. No wasted time trying to market to unqualified leads who aren’t the right fit for […]
“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. “Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched […]