We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way. We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way. Key […]
Social media is one of the most powerful channels I’ve used in my marketing career. In fact, it’s one of the channels with the highest ROI this year. Social media is one of the most powerful channels I’ve used in my marketing career. In fact, it’s one of the channels with the highest ROI this […]
When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks. When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks. Despite working tirelessly to achieve my goals of booking clients and […]
Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service. Recently, I noticed that every time I Google a product or service I want to buy — […]
Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever. Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever. If consumer connection and engagement are your goals, you must stay on top […]
In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose […]
Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.” Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make […]
Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don’t have to. In this series, I document my experience and let you know if a tool or strategy is worth your time. Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you […]
I‘m far from the most organized marketer you’ll ever meet — but I‘m working on it! In my quest to become a more organized person, I’ve discovered something super helpful — I can make content calendar templates in Google Sheets. I‘m far from the most organized marketer you’ll ever meet — but I‘m working on […]
In today’s world, brands have to generate their own buzz with press releases. Consumers aren’t waiting for the daily newspaper anymore to get their news. In today’s world, brands have to generate their own buzz with press releases. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they’re scanning the latest […]