When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks. When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks. Despite working tirelessly to achieve my goals of booking clients and […]

Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service. Recently, I noticed that every time I Google a product or service I want to buy — […]

In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose […]

Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever. Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever. If consumer connection and engagement are your goals, you must stay on top […]

Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don’t have to. In this series, I document my experience and let you know if a tool or strategy is worth your time. Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you […]

Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.” Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make […]

In today’s world, brands have to generate their own buzz with press releases. Consumers aren’t waiting for the daily newspaper anymore to get their news. In today’s world, brands have to generate their own buzz with press releases. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they’re scanning the latest […]

I‘m far from the most organized marketer you’ll ever meet — but I‘m working on it! In my quest to become a more organized person, I’ve discovered something super helpful — I can make content calendar templates in Google Sheets. I‘m far from the most organized marketer you’ll ever meet — but I‘m working on […]

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Want to succeed on Instagram but struggling to see success and meet your […]

Instagram hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Instagram hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and […]