Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. All generations shop differently, so you need to do some deep research to find out how things function in their “worlds.” Understanding your audience is a hard job, but decoding […]

On TikTok, anyone can go viral. You don’t need to be a videographer or social media expert to get traffic to your videos. On TikTok, anyone can go viral. You don’t need to be a videographer or social media expert to get traffic to your videos. In fact, the most popular videos I’ve seen on […]

Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel. Today, data wrangling is an essential skill in almost every role, making Excel an essential […]

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. The best part of my job is being surrounded by content-obsessed folks. They’re pros at creating great content, but also at sniffing it […]

When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take. When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take. While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important that you’re careful in your selection as not all design […]

Your company’s competitive advantage lives or dies by its value proposition. If you can’t clearly distinguish your product or service from your competitors — and then deliver on your brand promise — why should customers choose you?Your company’s competitive advantage lives or dies by its value proposition. If you can’t clearly distinguish your product or […]

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my marketing career as a junior community marketer. I should have […]

I’ve been expending a lot of bandwidth lately reading and thinking about the meta story of school, not just the history of the system and of pedagogy, but, more specifically, the motivations behind the story we’re currently living and how they effect the potential for deep and powerful learning that we all say we want […]

At some point in the last couple of months, someone recommended that I read Seth Kreisberg’s 1992 book Transforming Power: Domination, Empowerment, and Education. To whomever that person is, sincere thanks. It’s an amazing read. And it’s connecting really deeply with my recent thinking about the tension between schools as a public and private good […]

I’ve been thinking more about story since writing this recent post, and I’ve come across some more reading and thinking that I’m trying to make sense of. (If you haven’t read that post, this one will make much more sense if you do.) So in the spirit of blogging my way to greater understanding… Next […]