Author Archives: Tiana Bunnell-Mumford

How to Write Content that Generative AI Search Engines Will Cite, According to Experts

There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong). There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes […]

Martha Stewart, $400K Fighter Jets, and Comedy Writers: How Liquid Death Wins at Anti-Marketing, According to Liquid Death’s VP

When considering who to learn from in the marketing space, one brand stands out: Liquid Death. When considering who to learn from in the marketing space, one brand stands out: Liquid Death. They’ve mastered the art of turning healthy beverages into a sought-after brand, making them ideal marketing mentors. But they’ve done more than reinvent […]

Behind Viral Food Brands: Do Trends Matter in CPG Design?

Graza. Fishwife. Brightland. Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make you feel like walking inside an Instagram feed. Gander helped build the Graza brand from scratch, an olive oil that […]

6 Steps to Create an Outstanding Marketing Plan [Free Templates]

Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over the course of a year — especially if you don’t have a marketing plan, email schedule, or social media marketing plan template. Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing […]

The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]

Advancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process. Advancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process. With AI handling many manual tasks, marketers need to understand AI-generated marketing content and its benefits to choose the […]

3 Ways To Improve Any Ad in Minutes

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British software company. My job […]

Social Media Calendar Template: The 10 Best for Marketers [Free Templates]

Have you ever been on a time crunch to create social media content? Most of us have, especially when trying to hop on a trend before it passes. It’s a stressful position — but a social media calendar template can help.Have you ever been on a time crunch to create social media content? Most of […]

How to Get More Followers on Instagram: 17 Ways to Your First (or Next) 1000

In 2022, I did the impossible — I had an Instagram Reel go viral. So far, it’s generated over 5.5 million views, 173K shares, 99.5k likes, and 14.6 bookmarks, but the number of new followers? Minimal.In 2022, I did the impossible — I had an Instagram Reel go viral. So far, it’s generated over 5.5 […]

How to Use Medium: What I Learned from Writing, Publishing & Promoting on the Platform

Wondering how to use Medium and how to make money on Medium? You’ve landed at the right place. Wondering how to use Medium and how to make money on Medium? You’ve landed at the right place. I started writing on Medium in 2016 when blogging was my hobby. A few months later, I realized the […]

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