Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization? Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization? The days of designing websites solely for broad audience capture and search engine optimization are […]

As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect” message, the next day’s analytics showed dismal open and click-through rates. As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the […]

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve been an inclusive marketing strategist and consultant for seven years. My entry […]

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it’s not easy to create case studies that your audience can’t wait to read. Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting […]

Forums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared.   Forums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared.   More work, communication, […]

AI is a hot topic amongst marketers in 2024 — and for good reason. According to our State of AI report, 95% of respondents say that using AI tools for marketing helps them spend less time on manual tasks and more time on the most important parts of their role. AI is a hot topic […]

Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential. If, after reading my posts and doing your own research, you still need to figure out if it’s worth investing in, perhaps a quick pros and cons list will help you come to a decision. Over […]

There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong). There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes […]

When considering who to learn from in the marketing space, one brand stands out: Liquid Death. When considering who to learn from in the marketing space, one brand stands out: Liquid Death. They’ve mastered the art of turning healthy beverages into a sought-after brand, making them ideal marketing mentors. But they’ve done more than reinvent […]

Graza. Fishwife. Brightland. Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make you feel like walking inside an Instagram feed. Gander helped build the Graza brand from scratch, an olive oil that […]