Category Archives: Teen-parent communication

The Best Free Business Budget Templates in 2024

Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns to your monthly office rent. Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your […]

How to Write a Case Study: Bookmarkable Guide & Template

Earning the trust of prospective customers can be a major challenge. Before you can expect to earn their business, you’ll need to demonstrate your ability to deliver on the promises of your product or service. The best way to win new business is with cold, hard proof.Earning the trust of prospective customers can be a […]

The Ultimate Guide to Email Design and 13 Best Practices

As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect” message, the next day’s analytics showed dismal open and click-through rates. As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the […]

Future-Proof Your Website: 3 Must-Have AI Tactics for Marketing Leaders

Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization? Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization? The days of designing websites solely for broad audience capture and search engine optimization are […]

How to Deliver Customer Experiences That Increase Conversions

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve been an inclusive marketing strategist and consultant for seven years. My entry […]

The Best Forum Software for Creating an Online Community in 2024

Forums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared.   Forums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared.   More work, communication, […]

27 Case Study Examples Every Marketer Should See

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it’s not easy to create case studies that your audience can’t wait to read. Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting […]

Martha Stewart, $400K Fighter Jets, and Comedy Writers: How Liquid Death Wins at Anti-Marketing, According to Liquid Death’s VP

When considering who to learn from in the marketing space, one brand stands out: Liquid Death. When considering who to learn from in the marketing space, one brand stands out: Liquid Death. They’ve mastered the art of turning healthy beverages into a sought-after brand, making them ideal marketing mentors. But they’ve done more than reinvent […]

How to Write Content that Generative AI Search Engines Will Cite, According to Experts

There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong). There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes […]

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