Teaching living poets not only makes poetry more fun; it also makes it more accessible and relevant to students and empowers them as readers and writers. We are still in the early days of understanding the promise and peril of using generative AI in education. Very few researchers have evaluated whether students are benefiting, and […]
Hanif Abduraqqib. Sarah Kay. Elizabeth Acevedo. Clint Smith. Do any of these names sound familiar? How about Amanda Gorman? All of these writers are part of America’s thriving contemporary poetry scene. But you won’t find them in many text books, because high school poetry units tend to focus on dead poets, like Robert Frost, Walt […]
The past year has seen growing momentum for district and statewide bans on cellphones in schools. But not everyone is enthusiastic about such policies. View the full episode transcript. On a spring afternoon last year, students in Melissa Alter Smith’s class bustled around the room, filling 16 ounce plastic bottles with hot water, food dye, […]
Rather than think of formative assessment as a drawn-out process, it helps to focus on using tools that will tell us what we need to know quickly. From Small but Mighty: How Everyday Habits Add Up to More Manageable and Confident Teaching (pp. 78-80), by M. Plotinsky, 2024, ASCD. Copyright 2024 by ASCD. Reprinted with […]
Once upon a time at university, I used flowcharts to map out my research processes so they could be clearly understood and repeated during peer review. Lately, I’ve been using flowcharts to organize an instructional book on floral design. Today, I’ll be exploring flowcharts as they pertain to the business sector. Once upon a time […]
Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns to your monthly office rent. Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your […]
Earning the trust of prospective customers can be a major challenge. Before you can expect to earn their business, you’ll need to demonstrate your ability to deliver on the promises of your product or service. The best way to win new business is with cold, hard proof.Earning the trust of prospective customers can be a […]
As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect” message, the next day’s analytics showed dismal open and click-through rates. As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the […]
Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization? Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization? The days of designing websites solely for broad audience capture and search engine optimization are […]
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve been an inclusive marketing strategist and consultant for seven years. My entry […]